El Rosario

About

Once a prosperous mining town, El Rosario reigned as the wealthiest settlement in Northwest Mexico for nearly 250 years. The town holds significance as the birthplace of Lola Beltrán, a world-renowned Mexican singer. In her honor, a small museum in the town exhibits her gowns and other personal items. Make sure to visit the town church, constructed between 1731 and 1759 and home to a mesmerizing Baroque-style gilded altar that showcases intricate craftsmanship. The architectural splendor alone played a pivotal role in El Rosario’s recognition as a Pueblos Mágico and makes visiting the town worthwhile. If visiting in May, don’t miss the Spring Festival from 1 May to 10 May - one of the oldest festivals in Mexico that showcases the town’s vibrant spirit and heritage. Browse the pottery, furniture and leather goods that the local economy thrives on and enjoy authentic Mexican food in the center.