Herzliya

About

Herzliya was founded in 1924 as a humble farming community, with 101 houses and 35 cowsheds. The settlement grew rapidly, being named a city when its population reached 25,000 in 1960. Today, its one of Israel’s most affluent cities and a tech industry hub, hosting Apple, Microsoft, and Amazon offices. The city’s laid-back affluence makes it an attractive alternative to Tel Aviv, offering every modern amenity without the hustle-and-bustle. For most people, the main attraction is the beach, which is clean, has a lifeguard, and if you’re so inclined, a good area for surfing. The area around the beach is dotted with trendy restaurants, with the modern marina complex offering a pleasant place to stroll while scouting the eateries that line its boardwalk. If you need to escape the heat, collection at the Herzliya Museum of Contemporary Art criminally overlooked, offering cool AC and even cooler art.